Overview
Frequency caps on Twitter allow you to optimize ad delivery to maximize reach against your target audience at the optimal exposure level. Whether its brand lift or offline sales impact, Frequency caps can help you optimize your campaigns to deliver efficient business outcomes through better control over impression delivery and target audience reach over extended periods of time. Rasmus 'Caps' Borregaard Winther is a League of Legends esports player, currently mid laner for G2 Esports. 1 Team History 2 News 3 Biography 4 Trivia 4.1 Pentakills 4.2 Trivia Statistics 4.3 Awards 5 Tournament Results 6 Media 6.1 Post-Match Interviews 6.2 Images 6.3 Name Pronunciation 6.4 Redirects 6.5 References Rasmus "Caps" (Link. Trump’s all-caps Twitter meltdown led to lots of mockery online. “Honestly it’s sad,” wrote CNN’s Jake Tapper, who called on people who love Trump to “step in and stop this.”. Emphatic caps feel like the quintessential example of internet tone of voice. One study looked at the most commonly lengthened words on Twitter and found that they still tend to be sentiment.
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Projects allow you to organize your work based on how you intend to use the Twitter API, so you can effectively manage your access to the API and monitor your usage. Each Project can contain an App, with which you can generate authentication credentials (keys and tokens).
While you can use keys and tokens from any app to access the Twitter API, Twitter Ads API, or Labs, you must use keys and tokens from an App associated with a Project to be able to use the new Twitter API v2 endpoints.
If you have a developer account, you can view and manage your Projects on the Projects & Apps page.
Product tracks and Projects
At this time, there are two different types of Projects that align with the Twitter API’s product track offering:
- Standard Project
- Academic Research Project
You will be able to unlock additional functionality and levels of access depending on which Project you are using. For example, if you are passing authentication credentials with your request that are associated with a Academic Research Project, you will have access to the full-archive search endpoint and be able to take advantage of advanced functionality when filtering results with the search Tweets and filtered stream endpoints.
You can create a Standard Project via the developer portal dashboard with an approved developer account.
To create an Academic Research Project, you must first apply and be approved to use the Academic Research product track. Your Academic Research Project will be created for you based on the details submitted in your application. Learn more about the Academic Research application here. Once you’ve been approved, you will have been provisioned an Academic Research Project based on the details that you submitted in your application. You can learn more via our Academic Research section.
Tweet caps and Projects
Tweet consumption caps apply at the Project-level, effectively limiting the volume of Tweets you can retrieve from certain Twitter API v2 endpoints within a given month.
Tweets received from the following endpoints count towards this monthly Tweet cap:
- Full-archive search (only available with the Academic Research product track)
- User mention timeline
The Tweet cap volume depends on which product track you are using:
- If you are using the Standard product track at the Basic access level, you will be limited to receiving 500,000 Tweets per month across the v2 endpoints noted earlier.
- If you are using the Academic Research product track at the Basic access level, you will be limited to receiving 10,000,000 Tweets per month across v2 endpoints noted earlier.
You can check your usage towards the monthly Tweet cap by viewing the main dashboard page. Under the name of your Project, you'll see a status bar that illustrates your current month’s usage in relation to the Tweet cap. You will also see the number of Tweets you pulled this month, the percentage of Tweets used in relation to the cap, and the date your Tweet cap usage resets.
Introducing tools such as Frequency Caps are just one of the many ways we’re working to scale the impact of your campaigns. For more information on Frequency Caps, please contact your Twitter Client Partner.
Methodology1
Meta-analysis of all 301 Nielsen Brand Effect studies of US Twitter ad campaigns that started between January 2019 and May 2020. The relationship between exposure frequency and its impact on driving upper-funnel Brand Metrics was estimated through multi-level (individual and study level) random-effects logistic regression. All considered models, which included a variety of functional forms and confounding variables, were built on a training subset of the overall sample. The most parsimonious model with the highest performance in the testing phase was then selected to represent this relationship.
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Nielsen Brand Effect for Twitter measures the impact of Twitter ad campaigns on brand metrics including Ad Recall, Brand Awareness, and Campaign Awareness. This is done through survey responses from “control” and “exposed” groups across multiple devices, whereby the control responses are collected from a randomized holdback group that matches the targeting criteria of the exposed group.
Acknowledgments
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Thank you to Dr. Maria Holcekova, Data Scientist on our Marketing Insights & Analytics team, for her contributions to this research and the writing of this blog post.